Making sustainability accessable

Environmental challenges demand not only technological solutions but profound shifts in behavior, perception, and culture. However, individuals face significant barriers to initiating sustainable practices, including skepticism toward information sources, perceived lack of efficacy, and contextual mismatches with everyday life (Gifford, 2011; Bouman et al., 2020). This research proposes that embedding sustainable action within frameworks of personal wellbeing and self-care can overcome these barriers. Drawing from hope theory (Snyder, 2002), locus of control (Rotter, 1966), and intimacy of scale (Massey, 1994), the study designs four intervention pathways that integrate sustainable living into joyful, health-enhancing, and empowering experiences